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SEO vs SEM Explained

What is SEO?

SEO or Search Engine Optimization is generally the process of driving more organic, or un-paid, visitors from search engine results to your website.
The search engines will scan or crawl different websites to better understand a website and then, use listings on a specific result page to rank the site according to what they consider to be the most relevant results.

What is SEM?

SEM or Search Engine Marketing is the process of gaining more traffic and visibility from search engines by not only having a website built with good
SEO, but also by paying for listings, ads, keywords and sponsored results to obtain a better page ranking (higher page link results).

A combination of both strategies is considered by many to be the most efficient way to market your business. Cultivation Network will conduct a consultation with a client to understand their goals, budget, and prepare a marketing strategy quote for SEO & SEM.

What is a Digital Footprint?

It is important to know the digital footprint of your business. A digital footprint is generally the digital information that your company has on the internet and social media. Your consumers learn about your company, your services or products, behaviors, and reputation through this digital data found on search engines.

At Cultivation Network, we offer digital footprint reports for just $9.99/month. Additionally, we can review your report summary and offer recommendations and assistance for online improvements.

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