SEO vs SEM Explained
What is SEO?
SEO or Search Engine Optimization is generally the process of optimizing your website pages to drive more organic, or un-paid, visitors from search engines like Google, Yahoo, Bing and more, to your website. The search engines will scan or crawl different websites to better understand a website and then, use listings on a specific result page to rank the site according to what they consider to be the most relevant results.
Our SEO experts know how to help your web pages rank in a higher position on the search engines. SEO should be an essential part of your marketing efforts.
What is SEM?
SEM or Search Engine Marketing is the process of gaining more traffic and visibility from search engines by not only having a website built with good SEO, but also by paying for listings, ads, keywords and sponsored results to obtain a better page ranking (higher page link results).
Search Engine Marketing can be quite expensive. We can customize a plan that meets your company’s budget and goals through paid campaigns on Google, Yahoo, Bing, DuckDuckGo and others. We can also coordinate your ad campaigns on Facebook, Instagram, Yelp, and other social media or directory sites.
Our SEO campaigns & pricing as are follows:
1.5 hours of optimization service time and any purchases we make on your behalf for citations, listings, review campaigns, GMB (Google) improvements and/or up to 2 keywords. Minimum of 9-12 months.
4 hours of optimization service time and any purchases we make on your behalf for citations, listings, review campaigns, GMB improvements and/or up to 5 keywords and 2 competitors tracking. ($25 per extra competitor) Minimum of 6-9 months.
6 hours of optimization service time and any purchases we make on your behalf for citations, listings, review campaigns, GMB improvements, and/or up to 5 keywords and 4 competitors tracking. ($25 per extra competitor) Additional keywords can be purchased at $1 each (up to a total of 50). Minimum of 6-9 months.
To meet your specific budget and goals, we can also customize a plan at a rate of $65/hr., but $99/month for a minimum of 9 months is the minimum fee. We are required to add Rutherford County tax to our services.
We recommend at least 6-12 months for this program to be effective. After that time period, we will examine where your business is at with results and determine what steps you’d like to take moving forward. Your digital dashboard is just $19/mo. to keep live beyond a paid plan. The dashboard will continue to update and from time to time, you may want changes or additions made. (If you are an Accredited Business with the BBB of Middle TN & Southern KY, this monthly digital dashboard is complimentary.)
SEM/Paid Marketing campaigns
A combination of both SEO and SEM strategies is considered to be the most efficient way to market your business. Cultivation Network will conduct a consultation with a client to understand their goals, budget, and prepare a marketing strategy quote for SEO & SEM. We can create and monitor search engine marketing campaigns for you on Google, Facebook, Yelp, and other sites. Campaign pricing will be based on each platform’s fees and keyword costs. Reach out for a quote!
What is a Digital Footprint?
It is important to know the digital footprint of your business. A digital footprint is generally the digital information that your company has on the internet and social media. Your consumers learn about your company, your services or products, behaviors, and reputation through this digital data found on search engines.
As part of your SEO plan with Cultivation Network, we provide a digital footprint/SEO dashboard where results are displayed, tracked and monitored. We will review the dashboard monthly and offer recommendations and assistance for online improvements.